Jinro Light night: A Korean enculturation experience
Korean culture is no stranger to us Filipinos. While not everyone is into it, many of us, for sure, are familiar with K-dramas and K-pop songs. In 2017, around 19 K-pop concerts took place in the Philippines: that is as frequent as typhoons visit our country every year. As the Korean culture conquers the country by storm, the desire among Filipinos to authentically experience it in its native South Korea grows. Korea Tourism Organization's data reveals that 220,771 Filipinos visited South Korea for tourism last year, making the Philippines among the top ten countries where international visitors are coming from. Enculturation or the process of learning the surrounding culture has many means. Perhaps, the easiest among these is through food or drinking. Understanding that we love both, the folks at HiteJinro, the company behind the world's best-selling liquor in the world, Jinro, recently brought us to a pub crawl in Poblacion, Makati City to experience the Korean culture by exploring
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